Built by a contractor who got tired of paperwork.
SMPL exists to turbocharge contracting businesses with software, automation and AI, so the people running them get their evenings back.
Josh Newman
Founder, SMPL · former contractor
I ran crews
For years I ran roofing crews. Days on roofs, nights on quotes, invoices and calls I’d missed while I was up a ladder.
The software didn’t fit
Every CRM I tried was built for someone else. Too complicated for the crew, too generic for roofing, and too expensive for what we used.
So I built my own
I built a CRM for my own roofing company, shaped to how we actually worked: our stages, our job tabs, our paperwork.
It worked
Leads stopped slipping through the cracks, quotes went out faster and the office spent far less time on admin. I got time back for the business and for home.
Now it’s yours
SMPL takes everything that worked and makes it fit any trade. Your template, your agent, your app.
If any of this sounds familiar, let’s talk. I’ll build your CRM live on the call.
Josh Newman, founder
What we believe
Simple first
If your crew won’t use it, it doesn’t matter how clever it is.
Your trade, your way
Every contracting business is different. Your software should bend to you.
We grow when you grow
Pricing by team size keeps us on your side.
Honest answers
Built by someone who’s been on the tools, not guessing from an office.
Let’s give you your evenings back.
Book 45 minutes with Josh. He’ll build your CRM live, shaped to your trade.