Turbocharging contracting businesses.
SMPL is the CRM built by a contractor, for contractors. It’s shaped to your trade, changed by your own AI agent, and answers your website at 9pm with Jackie. Less admin, more time for what matters on the job and at home.
- We move your data for you
- Month to month, no contract
- Jackie free for 3 months
Software that fits your business, not the other way around.
Your trade
A template for how you actually work
Pick your trade and SMPL sets up your stages, job tabs (like Bin Order for roofers) and menus before you log in.
Your agent
Change your CRM by asking
“Add a Permit tab to every job.” Your SMPL agent makes the change and you approve it. No developer, no waiting.
Your website
Jackie answers while you’re on a roof
She books estimates and puts every lead in your pipeline, day or night. Free for 3 months on every plan.
One company. A growing toolbox.
Start with the CRM. Add Jackie when you’re ready. More is on the way.
SMPL CRM
Leads, estimates, proposals, e-sign, purchase orders, crews, invoices and your own app on every phone.
Explore the CRMAdd-on · free to startJackie
A 24/7 website assistant who answers questions, books estimates and fills your pipeline.
Meet JackieComing soonMore tools
We build what contractors ask for. Tell us what would save you the most time.
Suggest a toolEvery business is different. Your CRM should be too.
Start from a template, then tell your agent what to change. Colours, tabs, stages and fields all change in plain English, and nothing goes live until you say so.
You: Add a “Permit” tab to every fence job with the permit number and inspection date.
Agent: Done. Fence jobs now have a Permit tab with Permit # and Inspection date. Want a reminder 2 days before each inspection?
You: Yes please
Agent: Reminder set. Your crew lead gets a text 2 days before every inspection.
people on your team · price per month (USD)
The better you do, the better we do.
We charge by team size, so we only earn more when your team grows. And your team only grows when you’re winning more work. We’re on the same side.
Built by a contractor
I ran crews for years and the software never fit the way we worked. So I built my own. Now every contractor can have one shaped to their trade.
Questions
The things contractors ask us most.
Can you move my data from Jobber, JobNimbus or spreadsheets?
Yes, and we do it for you. Send us an export or a spreadsheet and we bring in your contacts, jobs and history before you start. It’s included on every plan.
How long does setup take?
Most companies are up and running within a week. Your CRM is shaped to your trade on the demo call, and onboarding takes about 15 minutes of your time.
Is there a contract?
No. SMPL is month to month and you can cancel anytime. Pay yearly if you’d like 2 months free.
Does it work on my phone?
Yes. Your team installs your company’s own app on iPhone or Android, with your logo. Everything works in the field: photos, notes, schedules and sign-offs.
What does Jackie cost after the free period?
Jackie is free for your first 3 months on every plan. After that, you can keep her on a plan sized to your website traffic or switch her off. You’ll never be charged without knowing.
Didn’t see your question?
Send it over and Josh will answer personally.
Or ask SMPL Jackie in the corner. She replies instantly.
See your CRM built live in 45 minutes.
Tell us about your business and Josh will set up SMPL for your trade on the call. No slides, no pressure.